Associate Director of Notifications
| Company | Chewy |
|---|---|
| Location | Boston, MA, USA, Seattle, WA, USA, Plantation, FL, USA |
| Salary | $124500 – $232500 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- A minimum of 7+ years in email marketing with experience in other outbound digital channels a plus. With at-least 2 years working on transactional notifications.
- A Bachelor’s degree in marketing, communications, or related field.
- Experience and strong understanding of enterprise notification platforms (with Braze a plus).
- Consistent record of campaign and channel optimization through testing.
- Proficiency in analytics tools (e.g. Tableau) and A/B testing methodologies.
- Strong interpersonal skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions.
- A deep understanding of channel standard methodologies, technologies, and trends.
- Collaborative demeanor with shown success in building partnerships across functions.
Responsibilities
- Develop and implement comprehensive notification strategies aligned with business objectives and customer needs.
- Drive innovation in messaging through emerging technologies and advanced personalization.
- Own and optimize the lifecycle of existing notifications including personalization, dynamic content, and frequency & cadence.
- Track and analyze the performance of notifications using key channel metrics as well as business objectives. As well as supervise overall transactional channel impact.
- Own and maintain the prioritization of new notifications as well as optimization of existing. Optimally collaborating with development, data, and/or engineering teams.
- Run and improve the user experience of transactional messaging across email, SMS, push, and in-app notification channels.
- Proactively audit existing notifications for efficiency, seeing opportunities for improvement, consolidation, and/or deprecation.
- Maintain and enforce industry standard processes for notification frequency, tone, and design.
- Ensure all notifications align with legal requirements (e.g., CAN-SPAM, TCPA, CASL)
Preferred Qualifications
- Experience and strong understanding of enterprise notification platforms (with Braze a plus).