Associate Director of Content

Associate Director of Content

Requirements

• 10+ years of experience in social media strategy, content creation, or digital marketing
• Proven experience managing and growing social channels (Instagram, TikTok, YouTube, LinkedIn, Twitter/X, etc.) for a brand or organization
• Exceptional writing and storytelling skills with a keen ability to craft engaging and persuasive content
• A deep understanding of social media analytics, including engagement rates, impressions, audience insights, and A/B testing
• Experience with content creation tools such as Canva, Adobe Creative Suite, and social media management platforms
• A data-driven mindset, with the ability to balance creativity with performance insights
• Strong organizational skills, with the ability to manage multiple content streams and deadlines simultaneously
• A proactive approach to trends and innovation, constantly seeking new ways to enhance brand storytelling

Responsibilities

• Developing and executing a social-first content strategy that drives engagement and strengthens brand presence across platforms
• Owning and managing the social media content calendar, ensuring consistency, timeliness, and alignment with larger marketing goals
• Creating compelling content—including social posts, short-form videos, captions, and graphics—that connects with and inspires our audience
• Overseeing daily publishing and community engagement, ensuring we maintain an authentic, active, and responsive brand voice
• Collaborating with creative and marketing teams to produce high-performing, cross-platform content, including campaigns, partnerships, and influencer collaborations
• Tracking and analyzing content performance, providing insights and recommendations to optimize future content strategies
• Staying ahead of social media trends, tools, and best practices, ensuring our brand remains innovative and relevant
• Experimenting with emerging platforms and content formats to test new ways to engage and grow our audience
• Leveraging AI and generative tools to streamline content workflows and enhance creative production

Preferred Qualifications

• Experience working in mission-driven organizations, nonprofits, or social impact brands
• A background in video editing, motion graphics, or photography for social media
• Familiarity with paid social strategies and influencer partnerships
• Knowledge of SEO best practices for social content