Associate Director – MF Marketing-Hematology

Associate Director – MF Marketing-Hematology

Requirements

• Bachelor’s degree in marketing, Business, Life Sciences, or related field (MBA preferred).
• Minimum 5 years of experience in pharmaceutical marketing, brand management, or lifecycle management, preferably in hematology or rare diseases.
• Experience in supporting product launches, preferably in hematology, oncology, or rare disease indications.
• Strong analytical skills with the ability to translate market insights into actionable strategies.
• Proven ability to work cross-functionally and manage multiple priorities in a dynamic environment.
• Excellent communication, organizational, and project management skills.

Responsibilities

• Support the development and execution of strategic marketing initiatives to maximize commercial success.
• Assist in lifecycle planning, including indication expansion, real-world evidence initiatives, and new market entry strategies.
• Contribute to brand positioning, messaging, and customer segmentation to strengthen competitive differentiation.
• Partner with cross-functional teams to ensure alignment and seamless execution of lifecycle strategies.
• Assist in the implementation of a go-to-market strategy for myelofibrosis (MF) indication, ensuring successful adoption.
• Support HCP engagement and market education initiatives.
• Collaborate with medical affairs and regulatory teams on scientific communications, publications, and thought leader engagement.
• Work with market access teams to support reimbursement and payer strategy execution.
• Conduct market research and competitive analysis to identify trends, challenges, and opportunities.
• Monitor competitive threats, including biosimilars and emerging therapies, and recommend strategic responses.
• Leverage data analytics and customer insights to optimize brand strategy and execution.
• Work closely with sales, market access, regulatory, and medical affairs teams to align marketing initiatives with broader commercial goals.
• Support the development of field materials, training programs, and digital marketing campaigns.
• Engage with external partners, including agencies and vendors, to ensure high-quality execution of marketing programs.
• Track key performance indicators (KPIs) and analyze marketing effectiveness.
• Provide business insights and recommendations to the Executive Director and senior leadership.
• Manage project timelines, budgets, and resources to ensure efficient execution of marketing initiatives.

Preferred Qualifications

• Experience in hematology, oncology, or rare disease pharmaceutical marketing.
• Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.
• Strong financial acumen with experience in budget management and forecasting.