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Associate Director Media Excellence

Associate Director Media Excellence

CompanyAzurity Pharmaceuticals
LocationRaleigh, NC, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior, Expert or higher

Requirements

  • BA or BS degree (MBA or advanced degree a plus)
  • Minimum of 6-8 years of pharmaceutical/biotech and/or life science related digital marketing experience (Agency experience welcome)
  • A minimum of 5 years of experience in media strategy and planning
  • Experience working with digital agencies and offshore internal and external partners
  • Deep understanding of DTC and HCP media landscapes, including omnichannel planning and execution
  • Proven ability to lead cross-functional teams and manage complex projects in a regulated environment
  • Strong analytical skills with experience in media performance measurement and optimization

Responsibilities

  • Lead the development and execution of omnichannel media strategies to achieve brand and corporate goals.
  • Manage the media agency AOR and overseeing the work of one media manager to ensure effective media buying and campaign execution.
  • Driving innovation in media strategy while ensuring compliance with pharma industry regulations, fair balance, internal standards and best practices.
  • Analyze campaign performance and deliver actionable insights to optimize ROI and inform future investment decisions.
  • Partner with brand teams to understand and support brands strategic imperatives.
  • Foster seamless collaboration between marketing and PMRC to ensure a cohesive and unified approach to media related content and tactics.

Preferred Qualifications

    No preferred qualifications provided.