Associate Director Marketing Operations
| Company | Wolters Kluwer |
|---|---|
| Location | Indianapolis, IN, USA, Houston, TX, USA, Wheeling, IL, USA, Coppell, TX, USA, Tampa, FL, USA, North York, ON, Canada, Clayton, MO, USA, Philadelphia, PA, USA, Wichita, KS, USA, Waltham, MA, USA, New York, NY, USA, Minneapolis, MN, USA, Kennesaw, GA, USA |
| Salary | $153200 – $216850 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in marketing, with at least 3+ years in a marketing operations leadership role responsible for managing a team
- Demonstrated success building and scaling marketing technology stacks in a software or SaaS environment
- Strong expertise in Salesforce with experience using Salesforce Marketing Cloud and/or other MarTech tools such as Hubspot, Marketo, or Eloqua
- Proven experience managing ecommerce websites and optimizing customer journeys
- Strong leadership and team development skills
- Excellent analytical skills and ability to synthesize data into clear insights
- Outstanding communication and stakeholder management skills
Responsibilities
- Lead the development and execution of a robust marketing technology roadmap aligned to global business objectives
- Own the optimization and integration of marketing platforms and tools to drive efficiency and scalability
- Champion data instrumentation and architecture that enables full-funnel performance measurement
- Oversee the strategic direction, performance, and ongoing optimization of our ecommerce and informational websites
- Ensure digital journeys support customer decision-making across both Sales-assisted and self-serve channels
- Guide the team in driving best-in-class SEO strategies for discoverability and conversion
- Manage marketing automation platforms and workflows for lead capture, scoring, routing, email marketing, and service request flows
- Ensure seamless campaign execution and a frictionless experience for leads across the lifecycle
- Deliver actionable reporting and dashboards to support executive, marketing, and sales decision-making
- Translate data into insights that improve campaign effectiveness, marketing ROI, and sales alignment
- Lead, mentor, and grow a skilled team of marketing operations professionals
- Manage relationships with external technology vendors and service providers to ensure performance and alignment with strategy
- Maintain process compliance with data privacy, security, and regulatory standards (e.g., GDPR, CCPA)
- Administer the marketing operations budget and track ROI on technology investments
- Champion a culture of continuous improvement and agile marketing execution
Preferred Qualifications
- Experience in a matrixed, global organization – must be comfortable working with remote teams
- Proficiency in SEO best practices and web analytics
- Experience with social and content marketing platforms such as Sprout Social, Bamboo, and others
- Track record of promoting diverse, inclusive, and collaborative team cultures