Associate Director – Growth Marketing
| Company | Crain Communication |
|---|---|
| Location | Madison, WI, USA, Boston, MA, USA, Las Vegas, NV, USA, Nashville, TN, USA, Washington, DC, USA, Austin, TX, USA, Detroit, MI, USA, Cleveland, OH, USA, Grand Rapids, MI, USA, Raleigh, NC, USA, Richmond, VA, USA, Chicago, IL, USA, Tallahassee, FL, USA, New York, NY, USA, Phoenix, AZ, USA, Minneapolis, MN, USA, Denver, CO, USA, Atlanta, GA, USA, Baltimore, MD, USA |
| Salary | $120000 – $140000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Understanding of business goals, how marketing metrics and KPIs align with overall business objectives, and ability to translate data insights into actionable marketing strategies
- Experience directly executing or managing paid media programs, specifically search and social
- Experience with marketing technology including marketing automation platforms including ESPs (Sailthru preferred) and analytics programs and tools (Adobe Analytics, Google Analytics, Tableau)
- Understanding of customer data and experience implementing meaningful targeting, segmentation, and personalization
- Track record of developing testing agendas and activating A/B tests with measurable results
- Excellent oral and written communication skills; ability to work effectively across technical and non-technical stakeholders
- Willingness to collaborate in a multi-brand, cross-functional environment
- Continuous learning and staying-up to date with latest developments in subscriptions, marketing, and data analytics
Responsibilities
- Partner with research and editorial teams to understand the unique value proposition of our brands’ subscription products and how they meet the needs of different audiences
- Partner with the pricing and analytics team to identify and target customer segments with acquisition offers and build marketing plans to deliver these offers based on their likelihood to subscribe
- Partner with onsite testing and marketing automation teams to build, test, measure, and continually optimize programs
- Partner with research and analytics to identify subscriber conversion opportunities across audiences and the conversion funnel
- Partner with editorial, onsite testing, and marketing automation teams to test and optimize programs including engagement and conversion journeys
- Manage day-to-day relationship with our paid media agency with responsibility for messaging/creative, testing strategy, customer acquisition cost, performance, and budget pacing across brands and channels
- Fill top of funnel and increase volume of registered users via paid media and on-site marketing efforts to fuel subscription growth
- Lead prospective subscriber engagement efforts in partnership with product and marketing automation teams across owned and operated channels
- Partner with brand marketing and events teams to collaborate on opportunities for lead generation and conversion for both individual and group audiences
Preferred Qualifications
- Bachelor’s degree, preferably in marketing, business, communications, or related field
- 7+ years experience, preferably in marketing or with a retail, ecommerce, or subscription business
- 2+ years managing direct reports or vendors
- Preference for working in Detroit, but open to remote work for the right candidate