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Associate Director – Growth Analytics
| Company | Mediabrands |
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| Location | Los Angeles, CA, USA |
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| Salary | $110000 – $130000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Knowledge of Tableau or any other dashboard & data visualization tools
- Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
- Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
- Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
- Initiative does not require candidates to have a college degree
Responsibilities
- Development of client-specific measurement plans
- Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
- Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
- Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
- Help guide junior members on story-board/narrative to provide rich insights
- Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
- Work with Client Advice & Management to identify opportunities to better support client needs
Preferred Qualifications
- Knowledge of Python, R, SQL, or any other advanced analytics software package a plus
- Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
- Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)
- Ability to delegate and oversee direct reports
- Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
- Excellent written, verbal communication and presentation skills
- Strong time-management and organizational skills
- Proven problem solving ability
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
