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Associate Director – Global Ecommerce Tools Activation & Capabilities
Company | Kraft Heinz |
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Location | Chicago, IL, USA |
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Salary | $159400 – $199200 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years experience driving eCommerce business in an operator role or in a strategic role
- A thorough understanding of the dynamics of eCommerce, the challenges, the main levers that can help drive eCommerce growth
- Advanced experience with eCommerce specific functions, such as digital shelf, shopper insights, marketing analytics, sales, shopper marketing, or a related field
- Should be very proficient with data with an ability to convey a story to leadership using data
- Leadership skills to communicate clearly with partners of various levels on team asks, setting goals, and sharing results
- Ability to work with multiple third-party vendors and agencies to work toward a common goal
- Strong communication, project management, and collaboration skills
- Ability to work in slightly ambiguous environment and pivot focus when needed
Responsibilities
- Develop the eCommerce capabilities across all functional areas (Content, Search, Data, Media, etc.) ensuring short- and long-term impact is delivered to our eCommerce markets
- Use your deep knowledge of eCommerce to influence global eCommerce strategies, including investment mix, big-bets, and KPI prioritization
- Partner with Market Activation team to deploy capabilities in market
- Identify future of eCommerce industry by partnering with external vendors and understanding industry trends to support capabilities pipeline and strategic recommendations for our markets
- Use knowledge of eCommerce functions to build repeatable & scalable models to evaluate market maturity in a wide range of capability areas including content, media, search, data, partnerships, and more
- Connect capability roadmap to financial opportunity to prioritize implementation plan by capability and market
- Help scale tools and technologies relating to eCommerce across different zones and markets by partnering with tech teams
- Lead all Capabilities and Tools team initiatives, offering support and leadership for team members leading the individual projects
- Build the brand of Kraft-Heinz eCommerce function externally via participation in conferences, engaging with industry leaders, etc…
- Build knowledge on how different sub-channels of eCom (Pure Players / Click & Collect / Q-com / etc…) function and the future state of these channels in other markets
Preferred Qualifications
- A global market exposure is not a must but desirable
- Team management skills is desirable