Associate Director – Field Content Capabilities

Associate Director – Field Content Capabilities

Requirements

• Bachelor’s degree in Computer Science, Information Technology, Engineering or related field
• 10+ years of experience in IT project management, product management or platform ownership
• 5+ years of experience in content strategy, governance, publishing and authoring platforms, preferably in the pharmaceutical industry
• Experience with Veeva Vault, Veeva CRM, IVA/FTE Content Authoring (Viseven eWizard / Anthill / ShamanGo etc.) & 2-Way Messaging (Whatsapp, Line, WeChat etc.) tools
• Strong leadership, communication, collaboration and problem-solving skills
• Ability to work in a fast-paced and dynamic environment
• Prior experience in life sciences, healthcare, or related industry
• Demonstrated strength in partnering with internal/external contacts (agencies, marketers, IT vendors)
• Demonstrated ability to manage large teams across business and technical areas
• Ability to succeed in a matrixed environment and to influence adoption of new thinking
• Strong hands-on experience on cross-platform digital solutions
• Possess certifications in digital platform development and implementation or similar areas
• Articulates and presents complex information clearly and concisely across all levels
• Ability to demonstrate in-depth knowledge and expertise, thereby establishing a strong reputation for themselves and the team
• Participates in decision making and brings a variety of strong views and perspective to achieve team objectives
• Looks for challenging opportunities and focuses on building strong capabilities
• Encourages and coaches others to do the same
• Strong business knowledge with proven leadership abilities and decisions making skills
• Strong presentation, verbal & written skills to deliver clear & transparent communications
• Think strategically while delivering tactically across local and global teams
• Can communicate the “big picture” in terms of overall solution (both functional & technical components) and break it down into smaller manageable work units
• Project management experience with the proven ability to prioritize, handle risk, control costs, adhere to timelines and manage project teams
• Strong analytical and problem-solving skills
• Comfortable managing multiple complex initiatives in fast paced dynamic environment
• Comfortable working with limited direction and/or independently
• Relationship building skills across functions and geographies
• Experienced in information technology and management, project and portfolio assessment, planning, systems development and business case development
• Demonstrates strong influencing skills with key partners across the region
• Familiar with documenting current state process flows and/or process mapping tools (Examples: Process mapping in PowerPoints or Visio, etc.)
• Strong financial experience with budget management and business case development
• Excellent organizational and communications skills, with strategic thinking, and a strong attention to detail
• Team player with good leadership capabilities, a diplomatic approach, excellent interpersonal skills, and a positive attitude
• Exceptional leadership qualities and be a motivator of people
• Ability to direct individuals and delegate responsibilities and tasks
• Experience leading teams – directly or as a peer – on the complex product and/or project
• Self-motivated, always learning – foster an eagerness to learn, grow, explore, and hone your skills
• Process-driven, people-friendly leader
• Detail and solutions-oriented mindset
• Strong organizational skills coupled with detail-oriented style

Responsibilities

• Define, develop and execute comprehensive content strategies for the field channel to achieve business goals & objectives
• Identify and prioritize key initiatives and projects that will amplify customer engagement & experience
• Develop comprehensive business case(s) in line with the above to support business outcomes of new/enhanced field content capabilities
• Collaborate with cross-functional teams to understand/translate the business requirements into technical specifications to be able to execute (incl. design, development, testing, deployment & continuous measurement) and deliver for the end customer
• Lead the design, development, testing and deployment of new features and enhancements for the platforms
• Deep understanding of customer needs and behaviors to create personalized and engaging digital experiences & commitment to enhancing customer satisfaction and loyalty
• Be the single point of contact for all field content capabilities including new & ongoing program/project execution as well as ongoing operations for any service requests, issues or incidents
• Lead the overall channel & platform/tools strategy incl. solution architecture and long-term (12-36 month) roadmap
• Oversee the management and optimization of content delivered for the field channel, across all content formats like but not limited to IVA, FTE, 2-Way Messaging (Whatsapp, LINE, WeChat) etc.
• Ensure consistent and cohesive messaging across all touchpoints
• Plan, create, and manage digital content to drive traffic, engagement, and conversions
• Collaborate with content creators to develop high-quality, relevant, and engaging content
• Ensure all deployments follow release management processes/schedule
• Proficiency in using data and analytics to monitor/measure performance of field content
• Identify opportunities, and make informed decisions
• Ability to interpret complex data, generate regular reports on key metrics, present actionable insights and recommendations for improvement
• Work closely with internal teams (e.g., marketing, sales, IT) and external partners (e.g., agencies, vendors) to ensure alignment and successful execution of field content initiatives
• Communicate effectively with stakeholders to keep them informed of progress and results
• Collaborate and partner with local, regional and global colleagues to drive the adoption and enablement of new capabilities by effective business process design, change management, documentation & end user training
• Provide ongoing guidance and support to the platform users by helping troubleshoot issues/challenges
• Strong leadership skills to guide and motivate internal & cross-functional teams
• Manage the overall budget, ensuring efficient use of platform/tools & appropriate allocation of resources to maximize ROI
• Execute & manage IT vendor contract(s) and Service Order(s) as needed
• Track and report on budget performance, making adjustments as needed
• Stay up-to-date with the latest digital trends, technologies, and best practices
• Embed AI into the day to day ways of working
• Continuously seek opportunities to innovate and improve field content performance
• Demonstrate the ability to identify high value differentiating capabilities when making new platform choices
• Identify opportunities for continuous improvement such as increasing productivity or cost savings throughout the delivery process
• Ensure all platform/tool features meet standards (security, privacy and compliance) and manage “health” and technical quality of the same
• Ensure all content-related activities on these platforms & tools comply with relevant regulations, industry standards, and company policies
• Identify and mitigate potential risks associated with field channel content

Preferred Qualifications

No preferred qualifications provided.