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Associate Director – Experience Strategy – Health
| Company | Wunderman Thompson |
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| Location | New York, NY, USA |
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| Salary | $75000 – $180000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
- Proven experience in developing and executing successful engagement and omnichannel strategies.
- Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations.
- Experience in managing and mentoring junior team members, providing guidance and support for professional development.
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse audiences.
- A deep understanding of the healthcare industry, including HCP and DTC marketing dynamics.
- A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.
- A proactive and results-oriented mindset, with a passion for driving client success.
Responsibilities
- Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.
- Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
- Translate insights into actionable strategies and tactics.
- Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
- Develop and maintain strong client relationships as a key strategic and business partner.
- Manage smaller client engagements and support the senior team in the management of larger clients.
- Mentor junior strategists, providing guidance and feedback for professional growth.
- Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients’ brand development and marketing approach.
- Continuously seek to improve client work, actively analyzing client challenges and opportunities.
- Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.
- Partner with Directors in workshop planning and proposals, development of measurement strategy and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies.
- Participate in new business pitches, including market research.
Preferred Qualifications
- A critical and analytical thinker, innovator, and visionary who inspires creativity.
- Passionate, familiar, and curious about the CX practice.
- Able to develop strong client relationships and trust based on deep immersion in the client’s business.
- Highly collaborative and able to work effectively across internal and external stakeholders.
