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Associate Director – Experience Strategy
| Company | RAPP |
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| Location | Chicago, IL, USA |
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| Salary | $110000 – $132000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Specific experience in CRM strategy development, owning the client’s strategy from conception to delivery
- Experience managing and owning the development and delivery of strategic deliverables (annual plans, customer journeys, creative briefs etc) across complex client accounts
- Confidence in working with senior clients on complex projects with impressive presentation skills, gravitas and credibility
- Strong understanding of the data driven marketing landscape and a desire to invent the future of marketing
- Strong analytical skills and experience with data visualization tools (e.g., Tableau, Power BI)
Responsibilities
- Lead the development of Marketing to Sales strategy across large, complex clients
- Own all strategic deliverables across the account, such as annual strategic plans, campaign strategies, creative briefs, customer journeys or personas
- Have the confidence, gravitas, presentation and relationship building skills to drive change across client stakeholders and build the vision for CRM
- Partner with Marketing Sciences to develop integrated test and measurement plans
- Contribute to strategic recommendations on core CRM technologies (CDPs, journey orchestration tools etc.) in partnership with technology team members
- Be a champion for CRM strategy within the office, network, and Omnicom at large
- Act as a liaison between account, client, technology and marketing science teams to ensure cohesive execution of strategies
- Facilitate regular communication and workshops to foster alignment and collaboration across teams
- Strategically build client relationships and trust, and proactively identify business opportunities
- Contribute to growing our thought leadership program
- Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives.
Preferred Qualifications
- You’ll have a track record of getting things done – you’ll need to be a driving force behind our desire to ‘keep our clients ahead of the game’. We want you to challenge their conventions and bring their strategies to life.
- Interpersonally savvy – you will need to be able to handle the client on your own, lead projects and be their trusted advisor at RAPP.
- Team leadership and guidance – you will need to be the organizer and driver of a cross-discipline team that has to wade through complicated, interconnected projects with multiple client stakeholders.
- You’ll support the rest of the team in their professional development by inputting to and quality controlling their delivery.
