Associate Director Consumer Marketing

Associate Director Consumer Marketing

Requirements

• Bachelor’s degree and/ or business experience in Marketing or related field
• Targeting 6-8 years of progressively responsible experience in the pharmaceutical and/or biotech industry
• Deep knowledge of consumer marketing
• Experience in omnichannel marketing planning and execution including TV
• New campaign launch and program experience required
• Interest or experience in working with brand Ambassadors, Advocacy and Influencers
• Neuropsychiatry, and caregiver experience highly valued
• Biopharma brand management and multi-channel tactical experience
• Demonstrated experience building multi-channel marketing campaigns
• Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis)
• Demonstrated experience directing partner suppliers
• Demonstrated ability to work in a dynamic, fast-paced collaborative environment
• Demonstrated ability to interface/collaborate with other departments to achieve business goals
• Negotiating skills, specifically with business partners or management and influencing senior-level leaders regarding matters of significance to the organization
• Skilled at effectively communicating department or area issues and results within and across functional areas and delivering presentations of technical information concerning specific projects or timelines
• Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals
• Skilled at building effective relationships
• Ability to travel up to 30% of time

Responsibilities

• Contributes to overall Consumer Marketing strategy development and annual budget planning
• Contributes and leads various areas across the consumer marketing team during critical new campaign launch year
• Serves as Consumer Ambassador Program lead, manages execution and optimization
• Drives collaboration with the Advocacy team to deliver integrated tactics and programs
• Collaborates with Brand Marketing to ensure a seamless customer experience (patient/caregiver and HCP)
• Develops KPIs and measurement criteria related to core projects
• Pulls through strategy for unbranded campaign
• Leads the tactical planning for areas of responsibility
• Evaluates innovative technologies and tactics aligned with marketing objectives
• Partners with cross-functional partners on relevant market research and metrics to refine access marketing strategies and/or tactics to help generate and/or incorporate customer insights
• Partners with and supports cross-functional departments/colleagues like HCP Marketing, Corporate Affairs, Sales, and Sales Training
• Manages related AOR(s) and supplier partners to drive tactical plan performance effectively and efficiently
• Develops and delivers presentations as needed to commercial leadership and other internal groups
• Participates in and adheres to MLR submission and review processes
• MTP Unbranded Website Execution, Management, Optimization and day to day lead including website, CRM, digital asset collaboration including social media
• Manages and monitors related budget
• Adheres to all corporate policies and industry guidelines in a compliant manner
• Other responsibilities as assigned

Preferred Qualifications

• MBA is a plus but not required
• Interest or experience in working with brand Ambassadors, Advocacy and Influencers
• Neuropsychiatry, and caregiver experience highly valued