Associate Director – Brand Analytics – Rare Blood Disorder
| Company | Sanofi |
|---|---|
| Location | Cambridge, MA, USA, Morristown, NJ, USA |
| Salary | $125250 – $208750 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s, MBA |
| Experience Level | Senior |
Requirements
- BA / BS with a minimum of 7-years of experience preferred in pharmaceutical Brand / Advanced Analytics, Forecasting, and / or Sales Operations; equivalent combination of education (MS / MA / MBA / PhD) and / or consulting experience may be considered
- Proven business acumen, with strong communication & presentation skills
- Well-developed strategic thinking ability, with capacity to synthesize disparate sources of data to provide a coherent narrative and actionable insights
- Strong analytical skills, with ability to design, develop, and execute analyses to answer complex business questions
- Life sciences analytics experience, with understanding of best practices and ability to access and manipulate large data sets via cloud-based data warehouse / analytics platforms
- Experience with programming languages (e.g., SQL, R, Python, etc.) and data science principles
- Experience with key pharmaceutical data sources and analytics platforms, including: sales / demand data (e.g., IQVIA NPA & NSP), Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo, etc.), Specialty pharmacy / patient services data (e.g., Capgemini / LiquidHub), CRM systems (e.g., Veeva, Salesforce, etc.), Data management & analysis platforms (e.g., Databricks, Snowflake, etc.), Data visualization / business intelligence tools (e.g., Power BI, Tableau, Qlik, etc.), MS Office applications (Excel, PowerPoint, Word)
Responsibilities
- Act as strategic partner to brand team leadership in key activities, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
- Partner with brand team to develop and measure KPIs associated with brand strategy and tactics
- Lead development and maintenance of KPI reports for the commercial team, covering Marketing, Sales, PSS, and Market Access functions
- Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership
- Support new launches through leadership of behavioral segmentation and targeting
- Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics
- Partner with Analytics leads across Sanofi’s portfolio to collaborate on Franchise performance insights and deep dives
- Partner with Advanced Analytics colleagues to support optimization of promotional spend (e.g., marketing mix analyses) and better understand / impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.)
- Liaison with external vendors in the production of sub-national Sales Force Effectiveness reports
- Create dashboards to synthesize information and enable business decisions
- Coordinate with data management to ensure insights are based on reliable, high-quality information
- Lead Hub team day to day on projects in a matrix management structure
Preferred Qualifications
- Master’s Degree or MBA preferred
- Experience in hematology, specifically hemophilia
- Ability to thrive in a fast-paced environment, comfortable with ambiguity, and with a track record of delivering exceptional results
- Excellent project management and prioritization skills, able to deftly balance multiple projects / priorities
- Ability to work in a matrixed environment with many cross-functional partners to understand and influence key business decisions
- Experience in applying AI / Machine Learning / data science methodologies to address complex quantitative questions and derive actionable insights