Associate Director - BFF College Marketing

Associate Director – BFF College Marketing

Proven experience building or relaunching community- or social-focused products and brands—ideally with a college or early life-stage audience.
8+ years of experience in integrated marketing, brand strategy, or community-focused campaigns
Deep, proven expertise in integrated marketing: connecting brand strategy with execution across digital, social, experiential, and creative.
Background in brand marketing, with a strong ability to shape messaging and positioning that resonates culturally.
Experience working in cross-functional environments and leading high-impact marketing campaigns.
Comfort operating in a fast-paced, evolving environment with autonomy and strategic ownership.
Experience managing direct reports and leading high-performing teams through change and growth.
Understanding of college life transitions, community-building behaviors, and the role of friendship in early adulthood.

Lead the development of a 360° integrated marketing strategy to support the relaunch of Bumble BFF, with a focus on the college life stage and transition periods.
Translate brand and product insights into compelling, cross-channel campaigns—including digital, experiential, creative, and social—that drive awareness and adoption.
Partner cross-functionally with Product Marketing, Brand, Creative, and Comms to ensure alignment across messaging, positioning, and execution.
Serve as the marketing lead for Gen-Z audience strategy, transforming existing awareness-driven efforts into community-focused engagement.
Drive creative direction and narrative for BFF with cultural fluency and insight into the modern college experience.
Manage and mentor a team, ensuring career growth, ownership, and strong team dynamics.
Collaborate with internal stakeholders across marketing, product, and comms to ensure a cohesive go-to-market approach for BFF.