Associate Consumer Insights Manager
Company | Cricut |
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Location | South Jordan, UT, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Senior |
Requirements
- 5+ years of consumer insights experience in a corporate, matrix-like environment, ideally on the research supplier side
- Deep experience designing and executing quantitative or qualitative research studies from start to finish
- Experience designing, maintaining, and evolving tracker studies
- Experience analyzing large survey-based datasets and conducting analysis using SPSS
- Skilled at insight generation and synthesis across studies
- Knowledge of and adherence to research best practices
- Detail-oriented; ensures reporting is accurate and put into the right context
- Strong project management skills; ability to juggle multiple projects at one time and self-prioritize workload
- Excellent communicator and cross-functional relationship builder
- Team player who prioritizes team and business needs
- Exceptional self-management skills and high EQ
- Entrepreneurial spirit, with passion for process improvement
- Bachelor’s degree, preferably in the social sciences; advanced degree is a plus
Responsibilities
- Design and execute adhoc research projects, quant or qual, from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires or discussion guides, programming surveys or screeners, fielding surveys or recruiting for qualitative studies using internal or third-party sample, analyzing data, creating final reports, and aligning teams on recommendations
- Analyze large survey-based datasets (including syndicated datasets) and conduct higher-level analysis, including driver analysis
- Conduct qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies
- Provide design, execution, and analysis support to research projects your Consumer Insights teammates are leading
- Assist in maintaining and evolving tracker studies, such as brand health or NPS
- Develop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insights
- Employ team, industry, and research-on-research best practices in your work
- Ensure stakeholder buy-in, taking care that stakeholders have a stake in, digest, and know how to apply research findings
- Partner with cross-functional teams, using insights to drive alignment, action, and win-win outcomes
- This is a hands-on role, with potential to manage vendors
Preferred Qualifications
- Experience managing vendors a plus