Associate Channel Marketing Manager
Company | Fortune Brands |
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Location | Highland Park, IL, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level |
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4+ years of marketing or advertising experience, with a focus on channel or B2B marketing.
- Experience developing and executing marketing campaigns that support business goals.
- Strong communication skills, with the ability to work effectively with internal teams and external partners.
- Proven ability to build strong relationships across teams and with customers.
- Skilled in creating marketing content across print, digital, and social channels.
- Familiar with marketing tools like email platforms, content management systems, and analytics dashboards.
- Experience managing agencies or vendors to deliver projects on time and on brand.
- Comfortable using customer insights and data to improve marketing strategies.
Responsibilities
- Design and execute marketing programs that foster product visibility and create meaningful connections with consumers and partners.
- Collaborate closely with teammates in product, engineering, and creative functions to align on shared goals and priorities.
- Use consumer insights and empathy to craft messages that speak to diverse audiences and reflect their needs and aspirations.
- Coordinate the creation of compassionate, user-focused marketing materials—videos, print assets, digital content, and more.
- Support and align with cross-functional initiatives, including social media, public relations, trade shows, and inclusive advertising efforts.
- Become a trusted subject matter expert and advocate for your product area, strengthening community across teams and stakeholders.
- Maintain thoughtful budget management and inclusive project tracking.
- Help guide external agencies and partners, fostering respectful and values-aligned collaboration.
Preferred Qualifications
- Experience in both B2C and B2B marketing.
- Experience in the Consumer or Durable Goods industry.