Associate Brand Manager – Innovation

Associate Brand Manager – Innovation

Requirements

• Bachelor’s Degree (or advanced degree) in Business, Marketing, or related field
• 3 to 5 years of experience (prior experience in marketing, product innovation, or CPG preferred)
• Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred)
• Outstanding verbal, written and interpersonal communications skills
• Creative thinker with strong analytical skills
• Operates with a sense of urgency
• Strong leadership and results driven
• Passion for food and flavor innovation
• Growth mindset and consumer obsessed

Responsibilities

• Lead the ideation, development and execution of new products (Innovation and/or Renovation projects)
• Analyze market trends, data, and competitive intelligence to identify trends and opportunities
• Develop product concepts, prototypes, and formulations in collaboration with R&D and culinary teams
• Partner with our Consumer Insights group to identify the knowledge gaps, define and initiate the learning plan to optimize the 6Ps of led initiatives
• Manage the product commercialization process and lead cross-functional teams (including R&D, Marketing, Culinary, Consumer Insights, Supply chain, Sales & Finance) ensuring timely, on budget and successful project completion
• Contribute to the Masterbrand innovation strategy and 3Y pipeline by identifying trends, Consumer jobs to be done, and innovation territories that are aligned with our Masterbrand strategy & POD
• Partner with the Marketing & Sales team to develop compelling product launch plans, product positioning, packaging, and promotional strategies and customer & sales presentations

Preferred Qualifications

• Prior experience in marketing, product innovation, or CPG preferred
• Experience in cross-functional team management preferred