Assistant Marketing Manager – Loyalty Customer Marketing
| Company | Lowe’s |
|---|---|
| Location | Huntersville, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s Degree Marketing, Digital, E-Commerce etc.
- 4 Years Data-driven marketing experience
- 2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners
- 2 Years Experience writing strategic briefs and working cross functionally and leading customer marketing or integrated teams
- 1 Year Leadership experience, preferably in Agile cross functional teams
Responsibilities
- Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers.
- Partner with the Customer Marketing Manager in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys.
- Work with and support the Customer Marketing Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization.
- Work closely with partnership functions through the POD and/or Brand Marketing relationships to connect with Loyalty operations, loyalty program team, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey.
- Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives.
- Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning.
- Comfortable operating in constant, rapid test & learn environment and driving organizational change through action.
- Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment.
- Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
- Establishes strong working relationships with cross-functional peers.
Preferred Qualifications
- 2 Years Experience leading customer marketing at a retailer