Application Developer-HTML and Salesforce Marketing Cloud
| Company | Rocket Companies |
|---|---|
| Location | Detroit, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- 3 years of experience building responsive emails
- Experience with marketing automation or email sending platforms
- Proficient in HTML/CSS and AMPScript, or a related scripting language
- Proficient in Salesforce Marketing Cloud
- Understanding of email marketing principles, A/B testing methodologies, industry best practices and engagement metrics
- Understanding of interactive email and landing page development
- Experience with email quality assurance testing practices, email deliverability, experience with Litmus, Email on Acid, Validity or similar tools
- Understanding of email security protocols (SPF/DKIM, DMARC)
- Understanding of CAN-SPAM, GDPR, CCPA or other email or SMS compliance laws
- Excellent problem-solving, communication and analytic skills, ability to manage multiple projects simultaneously, and prioritize tasks effectively
Responsibilities
- Develop and deploy multi-channel marketing campaigns (email, SMS, Push, web, etc.)
- Write clean, efficient and responsive HTML/CSS code for emails and landing pages
- Write scripting languages to create highly personalized communication experiences
- Use GitHub and VSCode for development, peer code review and archival
- Collaborate with cross-functional teams on multi-channel asset design, understand business requirements and build partnerships in designing technical solutions
- Proactively identify problems and create solutions or process efficiencies
- Ensure accuracy across various devices and email clients
- Leverage company approved AI tools to innovate, drive efficiency and optimization
- Guide the implementation of advanced marketing application strategies, solutions and processes
- Stay updated on industry best practices, emerging trends, and skills in digital marketing, Marketing Technology, and Salesforce Marketing Cloud, and share resources with the team
- Uphold CAN-SPAM and other email regulatory and compliance laws
Preferred Qualifications
- Bachelor’s degree in Computer Science, Information Technology, Engineering, Marketing or a related field
- Salesforce Marketing Cloud Email Specialist Certification
- Experience writing AMPScript, JavaScript, SSJS or working with JSON
- Experience writing technical documentation and using AI to optimize and drive efficiencies
- Familiarity with source control, git flow, pull requests and related processes in GitHub, AzureDevOps or related tools
- Experience with multi-channel development including web (landing pages), SMS, Push Notifications, In-App messaging, etc.
- Experience collaborating with technology, mobile, data analytics, product strategy or marketing teams
- Ability to provide direction and identify solutions to solve business problems and articulate value leveraging data and conversion metrics
- Understanding of data ingestion, configuration and marketing technology tooling integrations with source systems
- Knowledge of project management systems like Azure DevOps, Monday.com, Jira, ServiceNow, WorkFront, etc. and Agile processes
- Experience with Adobe Creative Suite or Figma or related design tools, and Lucid, Confluence or other related tools
- Previous experience working in Fin-Tech organizations, specifically in mortgage, real estate or financial service industries