Analytics & Measurement Director
| Company | PMG |
|---|---|
| Location | Dallas, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of hands-on experience in marketing analytics, data science, or media measurement, with a strong focus on driving business impact.
- Proven ability to develop a measurement philosophy that ties marketing KPIs to business growth.
- Deep expertise in media measurement methodologies, including incrementality testing/lift studies, media mix modeling (MMM), attribution & customer journey analytics, and experimentation & statistical significance analysis.
- Proficiency in SQL, Python, or R for data analysis, predictive modeling, and automation.
- Hands-on experience with cloud data platforms such as Google BigQuery, AWS Redshift, or Snowflake for large-scale data management.
- Strong data visualization skills using Tableau, Looker, or Google Data Studio to present clear and actionable insights.
- Ability to translate complex data into clear, strategic insights that drive business decisions and marketing effectiveness.
- Exceptional communication and presentation skills, with the ability to simplify technical concepts for executive stakeholders.
- High business acumen with a deep understanding of traditional and digital media performance metrics and their impact on growth.
- A willingness to navigate ambiguity, helping to define and evolve measurement frameworks to deliver increasing value to customers.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
Responsibilities
- Develop and execute a measurement strategy that connects media performance to real business impact.
- Establish a north star measurement philosophy, guiding clients beyond siloed KPIs toward a holistic, strategic analytics framework.
- Design and implement incrementality testing, attribution models, and advanced media measurement methodologies (MMM, lift testing, diminishing returns analysis, etc.).
- Conduct deep-dive data analysis to uncover insights that inform marketing spend, audience strategy, and channel effectiveness.
- Build and maintain automated measurement tools and dashboards using platforms like BigQuery, Redshift, Tableau, and Looker.
- Partner with customer leadership and internal teams to define key success metrics and align measurement roadmaps with business goals.
- Work cross-functionally to bridge the gap between business teams and technical data teams, ensuring analytics solutions are both insightful and actionable.
- Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance.
- Stay ahead of industry trends, including privacy regulations, identity resolution, retail media, and AI-driven analytics, to proactively shape measurement strategies.
- Represent PMG in client meetings, industry panels, and RFP responses, offering thought leadership and guidance on measurement best practices.
- Mentor and develop a team of analytics managers and senior analysts, instilling best practices in measurement, experimentation, and data storytelling.
- Foster deep partnerships with media, strategy, creative, and customer leadership teams, ensuring measurement aligns with broader marketing and business goals.
- Cultivate a culture of curiosity, innovation, and business-driven analytics within the team and organization.
Preferred Qualifications
- Master’s degree in Analytics, Data Science, Statistics, or a related field.
- Previous experience working on a Marketing Science (MarSci) team.
- Experience applying machine learning models in marketing analytics.
- Knowledge of identity resolution, privacy trends, and AI-driven media optimization.
- Experience leading major measurement transformations, such as implementing MMM, launching new incrementality testing capabilities, or onboarding retail media clients.