Analytics Lead
| Company | Viral Nation |
|---|---|
| Location | Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s or Master’s degree in a relevant field (e.g., Social Sciences or data-centric fields like Statistics, Data Science, Business Analytics)
- 8+ years of experience in research and analytics
- Expertise in primary and secondary research, including but not limited to: brand tracking, brand strategy, brand lift studies, regression modeling/Market Mix Modeling, social listening, and digital/site analytics
- Proficiency in Python, SQL, Google Cloud Platform, Looker, BigQuery, and other relevant analytics tools
- Excellent communication and collaboration skills, with the ability to convey complex insights to both technical and non-technical stakeholders
Responsibilities
- Independently conduct and oversee primary and secondary research studies from end to end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation.
- Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy.
- Work alongside a client service leader to improve their data strategy and their clients’ ROI by operationalizing reporting and insights.
- Grow a client portfolio alongside a Client Lead and Strategy through the lens of best-in-class measurement and data-driven decision making that are designed to inform brand strategy.
- Lead the development of a measurement product including requirements gathering, documentation, methodology, socialization, and continuous improvement.
- Mentor and guide junior team members, providing support, knowledge sharing, and fostering a culture of continuous learning and development.
- Lead thought leadership initiatives by crafting engaging and well-researched white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights.
- Develop and democratize campaign and study insights by designing efficient data collection and reporting systems, structured databases, and custom designed dashboards and presentations.
- Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies.
Preferred Qualifications
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No preferred qualifications provided.