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Analytical Lead – Media and Entertainment
| Company | Google |
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| Location | New York, NY, USA |
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| Salary | $118000 – $174000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Responsibilities
- Engage in strategic partnerships with customers to define their measurement strategy, and collaboratively establish a roadmap to guide its execution.
- Integrate measurement outputs in effectiveness measurements such as Incremental lift, Brand lift, Attribution, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies.
- Consult with clients on opportunities associated with business patterns and potential business impact.
- Advise clients on methodologies for marketing and media analytics, measurement, attribution, and experiments, and help customers navigate industry standards and alternatives.
- Identify key decision makers, challenge the status quo and influence decisions, foster client relationships with others in the organization including marketing/advertising, analytics, and corporate strategy.
Preferred Qualifications
- Experience using Google’s measurement suite products, website analytics platforms (Google Analytics) and brand analysis techniques.
- Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R, Python.
- Experience with marketing analytics, return on investment/financial modeling, and statistical analysis.
- Experience in measurements such as Incremental lift, Brand lift, Attribution, A/B testing, Marketing Mix Models and campaign studies.
- Knowledge of the advertising landscape, media channels, and methods of buying.
- Ability to analyze datasets and translate them to insights.
Benefits
