Analyst – Search Engine Marketing
| Company | Horizon media |
|---|---|
| Location | New York, NY, USA |
| Salary | $64350 – $80000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- A dot connecter, able to marry strategic thought and tactical objectives
- Eager to advance problem solving skills, with the ability to be solutions oriented
- A self-starter, takes initiative
- A strong writer and communicator
- Able to actively seek out and implement feedback
- A hyper detailed oriented individual
- An independent worker with strong time management and organization skills
- A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
- A strong team player, willing to roll up your sleeves
- A business mature individual who exudes professionalism and respect
- Committed to the success of your team
- Eager to guide and manage team members, will lead by example
- A supporter of and advocate for diversity, equity and inclusion
Responsibilities
- Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
- Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
- Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
- Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
- Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.
Preferred Qualifications
- 6 months to 1+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
- Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities.