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Analyst – Sales Research
| Company | Scripps |
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| Location | New York, NY, USA |
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| Salary | $70000 – $80000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior |
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Requirements
- Bachelor’s degree in related field preferred; or equivalent work experience
- 1+ years of experience in a TV or Media research role
Responsibilities
- Collect, analyze, and interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports and ad hoc requests.
- Synthesize information from multiple data sets into digestible insights to be used effectively by our Sales team to drive revenue.
- Develop a deep understanding of data to discern between actual performance issues and data integrity errors to ensure accurate reporting and analysis.
- Proactively develop external facing materials for advertising clients (e-blasts, trade ads, etc.)
- Work with the marketing team to produce impactful ROI research analyses for brand partnerships.
- Partner with the design team to position research data in a creative, concise, and compelling manner.
Preferred Qualifications
- Experience with MRI-Simmons and various Nielsen systems, including National TV Toolbox (Nielsen MRI Fusion, R&F, etc.), NNTV, Ad Intel, and Nielsen Buyer Insights
- Familiarity with iSpot, Qualtrics, Cint, developing and executing primary/custom research studies a plus
- Solid written and verbal communication skills required. Able to effectively communicate and be comfortable presenting
- Strong data visualization skills needed. Also, the ability to give creative direction to the design team to create compelling sales materials
- Ability to work both independently and with a team, bringing strong organizational abilities, project management skills and impeccable attention to detail
- Strong work ethic and must be able to handle multiple assignments at once in a fast-paced environment
