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Analyst – Performance Media Analytics

Analyst – Performance Media Analytics

CompanyHorizon media
LocationNew York, NY, USA
Salary$64350 – $75000
TypeFull-Time
DegreesBachelor’s
Experience LevelEntry Level/New Grad

Requirements

  • Bachelor’s degree required plus 0 to 1 years of industry experience
  • Coursework in statistics, mathematics, computer science, or engineering
  • Working knowledge of digital display media; programmatic knowledge is a plus
  • Strong analytical skills, including the ability to analyze raw data, draw conclusions, and make recommendations based on forecasted outcomes
  • Basic proficiency with Microsoft Excel and PowerPoint
  • Time-management and collaborative team skills
  • Academic or applied exposure to programming/scripting (SQL, R, or Python)
  • Excellent verbal and written communication skills, with ability to tell a story using technical findings
  • Entrepreneurial drive and a passion to learn about any new programmatic/digital media technology
  • A supporter of and advocate of diversity, equity, and inclusion

Responsibilities

  • Analyze information to bring forward insights and recommend optimizations to improve long-term results
  • Support development of reports and dashboards to clarify results at scale
  • Support the design and implementation of tests, data-driven processes and tools to advance client goals and Performance Media capabilities
  • Support development of KPIs and reporting methodologies / forecasts to advance brand goals
  • Communicate concise data points, trends, and measurement strategies to a broad audience – from development and technical experts to traditional brand managers

Preferred Qualifications

  • Experience with BI or dashboard tools such as Tableau preferred