Analyst Customer Analytics and Strategy
Company | Academy Sports + Outdoors |
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Location | Katy, TX, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level |
Requirements
- Bachelor’s degree in Business, Analytics, Economics, Finance, or a Quantitative-related field required.
- 2+ years of experience in analytics (preferably retail, though not required).
- 2+ years of experience using SQL. Must be able to work with large datasets to gather and analyze data. Competence in SQL is a MUST for this role.
- 2+ years of experience delivering results to business partners and translating data analysis into narratives and insights.
- Experience using SQL is required. Ability to write complex SQL queries combining multiple sources of data.
- Excellent verbal and written communication skills; ability to simplify complex topics for broad business and non-technical audiences.
- Ability to learn quickly and produce high quality work in short periods of time.
- Advanced analytical and problem-solving skills.
- Ability to understand business problems, provide consultative analysis, and recommend insightful and effective solutions in a simple and clear way.
- Knowledge of probability, common statistics, exploratory data analysis, linear regression, hypothesis testing.
- Methodical, well-organized, and detail-oriented.
- Ability to gather, validate and report quantitative information using Excel and PowerPoint. Must be proficient in formulas and pivot tables for Excel, and in charts and tables in PowerPoint.
Responsibilities
- Work with manager to develop customer KPIs, analytics, and dashboards/reports.
- Build and maintain dashboards and reporting from internal and external data sources to monitor company (stores + online) performance as well as identify areas of opportunities.
- Effectively communicate with various levels of the business from front-line personnel up through executive leadership.
- Provide actionable insights into business performance through data gathering and manipulation, data modeling, problem solving, and communication of recommendations.
- Perform exploratory data analysis to identify trends, patterns, correlations, and insights.
- Deep dive into large data sets to answer key business questions using a wide range of data analytic tools.
- Collaborate with cross-functional business leaders to address priority strategic questions facing their businesses and to assist in the development of strategic solutions.
- Recommends optimal business strategies based on historical performance, predictive analytics, and scenario analysis.
- Closely follow industry trends and competitors to contribute to forward-looking strategies.
- Learn company policies, procedures, and safety rules.
- Duties may change; Team Members may be required to perform other duties as assigned.
Preferred Qualifications
- 2+ years of experience with marketing experimentation and test and learn methodology preferred.
- Experience with Tableau, Power BI, R, SAS or Python is a plus.
- Has working knowledge of test and learn experimentation. Experience constructing tests, selecting test and control groups, developing measuring plans, and conducting post campaign analysis is a plus.