AI Prompt and Social Media Execution Specialist
| Company | Franklin Resources |
|---|---|
| Location | Boston, MA, USA, St. Petersburg, FL, USA, Baltimore, MD, USA |
| Salary | $60000 – $75000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree or equivalent experience
- 3+ years of experience in financial services industry, preferably in sales or marketing
- Proficiency in using AI tools to generate and refine content, with a focus on accuracy and relevance
- An understanding of the financial services industry, particularly the needs and concerns of financial professionals
- Proven experience in writing and editing content that resonates with financial services audiences
- Experience in managing successful social media campaigns that have built brand loyalty
- Knowledge of digital marketing strategies
- A track record of collaborating effectively with cross-functional teams to achieve marketing goals
- Excellent attention to detail and the ability to work in a fast-paced environment
Responsibilities
- Develop AI prompts that generate high-quality, engaging content that highlights our innovative capabilities
- Stay updated on the latest trends in AI and social media to maintain the relevance and effectiveness of our campaigns
- Provide training and support to other team members on using AI tools and best practices for content creation and social media execution
- Craft compelling and accurate content for various social media platforms, ensuring it aligns with our brand’s messaging and values
- Manage the social media posting schedule for the US, ensuring timely and strategic content distribution
- Monitor social media analytics to track performance and identify areas for improvement
- Collaborate with marketing, investment and sales teams to ensure content is aligned with the firm’s mission and values
- Create relationships with approved AI vendors to problem-solve and solution for new use cases
- Stay informed about and adhere to all relevant legal and regulatory standards for social media content, including copyright, data protection and financial regulations
Preferred Qualifications
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No preferred qualifications provided.