AD Marketing – Middle & Large Business

AD Marketing – Middle & Large Business

Requirements

• 8+ years marketing or communication experience.
• Understanding of insurance industry, ideally with P&C background.
• Bachelor’s degree required.
• Extremely organized with a strong attention to detail.
• Strategic thinker.
• Strong writer – prior writing/editing experience. Ability to develop messaging strategies.
• Ability to work collaboratively in a fast-paced environment.
• Able to work both independently and as part of a team.
• Strong understanding of marketing strategy development and effective brief creation.
• Willing to take direction from multiple contacts and juggle multiple deadlines and projects.
• Excellent written and verbal interpersonal communication skills.
• Ability to build trusted partnerships with contacts across business areas.
• Demonstrated ability to understand business objectives and design marketing strategies to effectively support the achievement of goals.
• Consultative skills and the ability to confidently articulate/present the rationale behind marketing and communication strategies.
• Experience in Microsoft Office including Word, Excel and PowerPoint.

Responsibilities

• Manage the development and execution of marketing strategies that promote product & service solutions to both internal and external audiences.
• Research, plan and execute new and different marketing approaches across a variety of channels and platforms.
• Analyze success of initiatives and provide recommendations and rationale for future campaigns.
• Partner with end-to-end service leaders and the middle & large business digital lead to develop a comprehensive marketing plan.
• Work closely with field leadership to uncover areas of opportunity for marketing support.
• Redefine the field marketing approach, including support of the executive sponsor program and Middle Market Underwriting Center (MMUC).
• Develop thorough creative briefs for a variety of project types.
• Partner with business SMEs to create compelling marketing messaging and value propositions.
• Write and edit content for a variety of marketing channels.
• Plan marketing strategies to help sales efforts in the business units supported and execute measurable marketing tactics.
• Utilize research/competitive information to inform the direction and positioning of business initiatives.
• Partner with business contacts and events planning to execute sponsorship at large-scale events.

Preferred Qualifications

No preferred qualifications provided.