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Acquisition Marketing Manager – Streaming TV
| Company | The Farmer’s Dog |
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| Location | New York, NY, USA |
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| Salary | $114000 – $135000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience with CTV and HOK programmatic buying (it’s a bonus if you also have experience across other channels like Audio, YouTube, etc.)
- Experience managing a multi-million dollar monthly budget with CTV
- Strong analytical mentality and problem-solving skills
- Deep understanding of marketing KPIs
- Experience running A/B tests; understanding how to use different data sets and implement results
- Passion for performance marketing – on top of the evolving ecosystem, enjoy researching the industry, and connecting with other brands
- Collaborative with strong, effective communication skills, confident in being direct yet always leading with empathy and kindness.
Responsibilities
- Lead, manage, and scale TFD’s CTV Marketing program
- Partner with groups across the business to launch CTV campaigns that drive performance and ensure brand alignment
- Demonstrate fluency in TFDs CTV strategy by guiding briefing, planning (across all buy-types), and effectively managing feedback on the media plans to partners
- Develop and seek input on forecasting, goals, OKRs and testing roadmaps
- Use analytical skills to deep dive into daily, weekly, and monthly performance, providing reports and analyses to both internal and external stakeholders
- Create efficiencies for the Offline group by standardizing processes, documentation, reporting etc.
- Manage relationships with media partners and set them up for success by translating internal knowledge to provide the right context and level of information
- Manage and effectively allocate large media budgets with a deep understanding of holistic growth and channel overlaps (especially across video)
- Continuously find ways to innovate, test and implement frequent optimizations (e.g. creative, placements, buy-type etc.) that improve our best-in-class program
- Be a thought-partner for other Offline channels and associates, by proactively knowledge sharing with others, setting exemplary standards while seeking and welcoming feedback in the process.
Preferred Qualifications
- Experience across other channels like Audio, YouTube, etc.
