Account Marketing Coordinator – In-Store

Account Marketing Coordinator – In-Store

Requirements

• Excellent written and verbal communication skills.
• Must be able to present (public speaking) and communicate effectively with internal and external business partners.
• Proficient in using a MAC and/or PC.
• Team player with a positive attitude.
• Can work independently and also enjoys being part of a team and working collaboratively with others.
• Exceptional attention to detail.
• Ability to multi-task and work in a very fast-paced, ever-changing environment while still meeting deadlines.
• Excellent follow-up and organizational skills.
• Self-motivated and able to make progress with limited supervision.
• Flexible work schedule: able to work extra hours as needed.

Responsibilities

• Coordinate in-store graphic artwork assets for wholesale retail partners.
• Act as the liaison between Skechers and wholesale accounts to get art created for in-store marketing campaigns that account will print.
• Work with the Sales team to compile footwear or apparel style information needed to be featured on in-store graphics.
• Communicate with account visual contact and internal Sales team to select relevant marketing images for in-store campaign.
• Work directly with account on gathering artwork technical specification information and routing approvals or comments as needed.
• Submit Graphic Work Orders in internal Graphic Design system, SILA, and communicate with Graphic Design Team to assist with the account’s art request.
• Collaborate with the Copy Writing team to obtain internal copy approval for in-store visual assets that include copy, and route artwork to the Copy team for review/approval.
• Collect, compile and upload project/comp approvals for Sales managers in Smartsheet.
• Track and follow up on SILA requests and applicable internal edits/feedback to ensure on-time delivery of art files based on account deadlines.
• Archive all relevant project files in account folder on shared drive.
• Maintain Account Marketing project status list (WIP), housed in Smartsheet.
• Run weekly project status meeting with internal Account Marketing team.
• Communicate marketing project status report weekly to Sales team (generated by Smartsheet).
• Manage outbound communication for current and upcoming in-store campaigns.
• Create ‘What’s In Store’ Memos to communicate all pertinent information to relevant teams (Sales, Field, internal) regarding the in-store campaign including dates, store address list, final artwork, etc.
• Collaborate with Field Marketing Team (FMT) to ensure team can execute marketing compliance reporting while they conduct store visits based on ‘What’s In Store’ Memo information.
• Run point on monthly FMT regional in-store calls (3 calls per month).
• Track and maintain usage of in-store assets, addressing any issues with FMT and communicating back to the account as needed.
• Gather and file best photos of in-store tactics and save them to the VM image library for use in sales presentations, corporate books, corporate marketing videos and other uses as needed.
• Attend all applicable buy meetings and Sales conferences two time periods per year (March/April and September/October).

Preferred Qualifications

• 2-4 years footwear brand experience preferred, in marketing or visual project management.
• Bachelor’s degree preferred.
• Excellent interpersonal and presentation skills.
• Microsoft Office proficient (PowerPoint, Excel, Word, Outlook).
• Experience in Smartsheet and/or Salesforce project management tool is a plus.
• Knowledge of graphic design principles and print production process is a plus.
• Familiarity with graphic design software programs (Photoshop, Adobe Illustrator, InDesign, Canva).