Account Manager – Influencer Marketing

Account Manager – Influencer Marketing

Requirements

• 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management – agency and/or paid media background a plus
• Strong project management skills are a must. Able to develop a strategy and execution plan.
• Ability to manage & track time effectively across you and your support teams work.
• Previous agency or customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals
• Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; strong problem-solving and analytical skills
• Detail-oriented with strong analytical skills to interpret data and generate actionable insights
• Strong communication and collaboration skills, detail-oriented and organized
• High degree of integrity, empathy, and focus on ‘doing the right thing’
• Strong relationship-building skills with internal and external stakeholders
• Be an expert in the Later Influence platform to increase customer performance and adoption of Later’s software and services

Responsibilities

• Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships, and positioning yourself as a trusted advisor and serving as the day to day point of contact for your customers from onboarding to renewal
• Execute post-sale influencer marketing strategies for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results on an ongoing basis to optimize future performance
• Manage high volume and fast paced communications with customers and creators, from kickoff and initial sourcing, guiding the creative development of content and ensuring all delivery aligns against re-sale campaign goals and KPIs
• Build and deliver value-add presentations to stakeholders within your book of business including regularly scheduled strategic business reviews (SBRs), campaign wrap reports, and/or best practice strategy planning
• Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
• Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings
• Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams

Preferred Qualifications

• Previous agency or customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals