Account Executive – Performance Marketing
| Company | NASCAR |
|---|---|
| Location | Charlotte, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s degree (B.A.) from four (4) year college or university and a minimum of three (3) years of experience in marketing, public relations, sports management, and/or other related fields; or equivalent combination of education and experience.
- Proficient on company provided hardware and software.
- Proficient in Adobe Creative Cloud inclusive of Photoshop, InDesign, Premiere, Adobe Analytics or equivalent analytics tool, Adobe Journey Optimizer (or similar email service provider such as MailChimp, Sailthru, etc.)
- Excellent problem solving skills
- Ability to self-direct and carry out projects with minimal oversight
- Strong communication skills
- Ability to work cross-functionally with other departments
Responsibilities
- Set and manage project timelines, in partnership with Marketing leadership.
- Ideate, create, and manage submission of creative briefs for fan communication needs, inclusive of email, Adobe Target, and direct mail.
- Ensure accurate and consistent messaging across campaign assets.
- Evaluate requested edits from other departments and assist with input and management within open Workfront jobs.
- Manage and communicate best-practice processes with internal stakeholders to achieve business objectives.
- Manage incoming direct mail campaign requests, as well as those initiated by the Performance Marketing team, to design, send and analyze campaigns.
- Use subject matter expertise, creativity, and knowledge of best practices to build emails with the Adobe platform.
- Utilize Adobe Creative Cloud apps, including Photoshop, InDesign, and Premiere, to perform light graphic/ motion graphics editing.
- Collaborate with colleagues on campaign recaps with a focus on finding and optimizing efficiencies.
- Where needed, submit requests to web team for landing page updates; consult on best links to utilize for a given campaign.
- Attend and track notes from regular meetings with internal teams, as well as cross-departmental touchpoints with data strategy, admissions, and other key stakeholders.
- Travel: 10-15% including weekends
Preferred Qualifications
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No preferred qualifications provided.