Account Director

Account Director

Requirements

• Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Knowledge of the importance of ‘big picture’ thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
• Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Responsibilities

• Responsible for establishing the account and strategic plans, and guiding the team and agency partners to deliver their work with excellence.
• Serve as an escalation point, coach and mentor team members within a multigenerational group of Account Managers.
• Deliver new ideas and ways of working to enhance the agency’s service offerings and ensure processes are followed to drive greater efficiency and impact to the organization.
• Build trust and accountability across the partner engagement team and agency/organizational partners that support client deliverables.
• Establishment and maintenance of strong relationships business unit partners and extended agency and Enterprise teams.
• Affirmation of trust with clients through consistent communication and value-added engagements, connecting dots for the clients across the enterprise, understanding their needs, and providing tailored solutions.
• Management of client relationships in a solution-oriented way, knowing how to navigate interpersonal differences and utilizing escalation when needed.
• Monitor and manage the financial performance of client accounts, including budgeting, forecasting, and financial reporting.
• Communication of business unit objectives and strategies to agency team members and establishment of accountability for the role that everyone has in helping the client achieve their goals through Ironworks.
• Creation of creative briefs aligning to client’s business objectives, utilizing industry data, past campaign performance, and insights to jump start agency creativity.
• Application of a data-first mindset to the creation of campaigns, from utilizing data to inform the brief to how to measure campaign effectiveness.
• Ability to develop scopes of work and budgets that clearly articulate agency commitments to clients and client accountability to agency.
• Strong organization and communication skills to effectively lead the ideation, development, execution, and measurement of projects, working in partnership with agency team members to deliver the best, and most effective work for clients.
• Fostering trust and collaboration within agency work groups, serving as a coach and partner.
• Ability to traverse tactical and strategic conversations throughout the same day without jeopardizing strong communication to clients and agency partners.
• Navigation of complex projects and tight timelines effectively, while managing expectations with clients and agency partners.
• Steadfast focus and resilience during times of change and high agency activity.

Preferred Qualifications

• Position requires a four year degree from an accredited college or university OR equivalent work related experience.
• Experience managing multiple clients and competing priorities.
• Experience in marketing agency scope and budget development.
• Experience leading multi-generational teams and supporting career growth.
• Knowledge and experience in budget management and accountability, up to $10MM.
• Experience working in a digital-first agency, actively leading integrated marketing campaigns.
• Client relationship leadership experience.
• A strategic mindset, excellent project management skills, and the ability to collaborate across strategy, creative, and production teams.
• Broad range of experiences in the development and execution of marketing communications strategies with examples in sales material development, digital strategy development, product launches, and messaging platform development.
• Self-starter with entrepreneurial mindset, experience in accountability for fostering organic growth within a portfolio of clients.
• Ability to excite and inspire clients and agency partners to create new ideas and solutions, knows how to navigate competing ideas to arrive at a solution that addresses the client’s business needs.
• Ability to lead and manage multiple projects and priorities without jeopardizing work quality, communication, or collaboration.
• Critical thinking to drive data-driven solutions, ability to drive insights through questions and facilitating client conversations.
• Strong emotional intelligence and ability to lead with influence down, across, and up throughout the organization.
• Strong capacity for empathy to deliver impactful insights to drive creativity and foster strong relationships.
• Establishes work ethic expectations through leading by example, ability to hold the client and supporting team members accountable for meeting expectations and executing with excellence.