Account Based Marketing Manager
| Company | BuildOps |
|---|---|
| Location | Toronto, ON, Canada, Los Angeles, CA, USA, Raleigh, NC, USA |
| Salary | $100000 – $120000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years of ABM experience, ideally in SaaS or a tech-driven industry, with a track record of driving real business impact in Enterprise or Strategic accounts.
- Proven ability to build, launch, and optimize multi-channel ABM campaigns that generate pipeline and accelerate deals.
- Strong sales alignment mindset—collaborate with sellers, speak their language, and build trust across sales, marketing, and RevOps.
- Hands-on experience with ABM tech, including CRM (Salesforce) and marketing automation tools (HubSpot, Marketo).
- Creative problem-solver with a knack for crafting personalized, high-touch campaigns that break through the noise.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience—results matter more than credentials).
Responsibilities
- Develop and execute strategic ABM campaigns to generate and accelerate pipeline for Enterprise and Strategic accounts, using personalized, multi-channel engagement (digital, direct mail, events, etc.).
- Align with sales, marketing, and RevOps to create account-specific strategies, messaging, and outreach plans, leveraging data insights and in-depth account profiling.
- Lead cross-functional collaboration, acting as the main point of contact between teams, organizing small groups to plan and execute high-impact initiatives.
- Create and experiment with tailored content and experiences, working with internal and external partners to develop engaging, account-specific messaging.
- Monitor, analyze, and optimize campaign performance, tracking engagement metrics and pipeline impact in Salesforce and other ABM tools.
- Continuously research and test new ABM approaches, staying ahead of industry trends to refine strategies and maximize impact.
Preferred Qualifications
- Bias for action. You move fast, prioritize impact, and thrive in a fast-paced, high-growth environment.
- Excellent communication skills. You can craft compelling messaging, influence stakeholders, and rally a team around your ideas.
- High standards and great taste. You know what good looks like—especially when it comes to personalized gifts and creative campaign touches.
- Willingness to travel. This hybrid role is based in West LA, Toronto, or Raleigh, with quarterly travel to ABM events and customer visits.