Account Based Marketing Manager
| Company | Achievers |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years in B2B marketing, with 2+ years focused on ABM or enterprise campaign strategy
- Strong understanding of B2B buyer journeys and how to activate campaigns across the funnel
- Experience with ABM platforms and tools (e.g., 6sense, Demandbase, Terminus), plus CRM/automation tools like Salesforce, Marketo, HubSpot
- Proven success launching and scaling campaigns across tiers (1:1 to 1:Many)
- Clear communicator and cross-functional collaborator—comfortable working with sales, content, and leadership teams
- Strong project manager with experience in Asana, Wrike, Monday.com, or similar
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- A creative thinker with a passion for innovation and continuous learning
Responsibilities
- Lead the planning and execution of integrated ABM programs (1:1, 1:Few, 1:Many) that align to prospecting, pipeline acceleration, and expansion goals
- Select and orchestrate the right mix of tactics (paid, email, content, events, direct mail, sales plays) to engage target accounts
- Partner with sales to build account insights and develop campaigns tailored to buying committees, pain points, and intent signals
- Collaborate with regional marketing teams to build localized campaigns with nuance for specific geos and verticals
- Drive content personalization strategies across channels in partnership with the Website, Content, and Product Marketing teams
- Align closely with the Revenue Production team to activate short-term campaigns and sales enablement
- Own campaign timelines and asset development, working cross-functionally to build landing pages, ads, nurture flows, etc.
- Monitor campaign performance and iterate in real-time with Marketing Ops and channel leads
- Report on ABM program impact with a clear view into account engagement, influence, pipeline, and revenue
- Facilitate sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and follow-up actions
- Stay current with ABM best practices by participating in training, certifications, and reviewing award-winning campaigns.
Preferred Qualifications
-
No preferred qualifications provided.