Account Based Marketing Manager

Account Based Marketing Manager

Requirements

• Minimum of three years’ experience in developing and executing fully integrated marketing campaigns or account-based marketing tactics
• Bachelor’s degree in marketing or related field
• 3+ years of B2B marketing experience
• 3+ years of experience in campaign management or account-based marketing (ABM)
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
• Proven copywriting skills
• Ability to interpret data and make data-driven decisions
• Creativity and attention to detail

Responsibilities

• Develop comprehensive campaign strategies aligned with business goals and target audience
• Strategize and execute account-based marketing (ABM) campaigns targeting greenfield and white space accounts in alignment with sales targets
• Identify opportunities for cross-selling and upselling to existing customers
• Conduct market research to identify trends, customer needs, and competitive landscape
• Define campaign objectives, key performance indicators (KPIs), and budgets
• Write persuasive and compelling email/ad copy that captures the attention of recipients and prompts action
• Collaborate with creative teams to develop compelling content, including advertisements, social media posts, email newsletters, and landing pages
• Ensure all campaign materials adhere to brand guidelines and messaging consistency
• Oversee the day-to-day execution of campaigns across various channels (digital, print, social media, etc.)
• Coordinate with internal teams and external vendors and agencies, to ensure timely and successful campaign launches
• Monitor and optimize campaign performance in real-time to achieve desired outcomes
• Track and analyze campaign metrics and performance data to assess effectiveness and ROI
• Prepare regular reports and presentations for stakeholders, highlighting key insights and recommendations for improvement
• Conduct post-campaign evaluations to identify successes and areas for optimization
• Work closely with cross-functional teams, including marketing leadership, sales, product marketing, and segment marketing, to ensure alignment and integration of campaigns
• Maintain effective communication with stakeholders, providing updates and addressing any concerns
• Stay updated on industry trends, emerging technologies, and best practices in marketing and campaign management
• Implement innovative approaches and tools to enhance campaign effectiveness

Preferred Qualifications

• Marketing Cloud Account Engagement (formerly Pardot) experience preferred