Account Based Marketer Energy Vertical
| Company | 3M |
|---|---|
| Location | Woodbury, MN, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree or higher (completed and verified prior to start)
- Three (3) years of segment marketing or marketing communication experience, preferably in a global team
Responsibilities
- Own the Energy vertical marketing plan in alignment with the portfolio leaders.
- Design and lead account-based marketing strategies and tactics for our Key Accounts.
- Lead branding, communication and required content creation for Key Account engagement.
- Developing, scheduling, communicating and executing our prioritized customer engagement activities such as Events, Tech Days, Executive Level Engagements and Solution Workshops.
- Measuring and optimizing the performance of our ABM campaigns to maximize the impact and ROI.
Preferred Qualifications
- Master’s degree in engineering or technical marketing from an accredited institution
- Skills include value selling, cross functional collaboration and strategic planning/execution.
- Demonstrated Market Research, Information Analysis and Technology Comprehension
- Account Based Marketing experience using both in person and digital techniques
- Experience in activating area or global marketing campaigns