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Senior Partner Marketing Manager
| Company | Wayflyer |
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| Location | New York, NY, USA |
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| Salary | $105000 – $150000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Excellent written, communication, and verbal skills
- Dynamic, creative, and entrepreneurial mindset
- 5+ years of partner marketing experience, ideally in a B2B, fintech and/or sales-led organization
- Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies
- Strong collaboration skills, with the ability to work seamlessly with Sales, Marketing, Partnerships, and other teams to align goals and efforts
- Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot)
- A data-driven and experimental mindset combined with curiosity and creativity
- Exceptional project management skills, with the ability to execute and iterate quickly in a fast-paced environment
Responsibilities
- Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive demand generation.
- Promote and manage our partner program by identifying potential partners and refining the program to drive higher levels of partner engagement.
- Partner with the Content team to develop co-branded content such as case studies, webinars and thought leadership material
- Create and optimise email marketing campaigns to nurture prospective and current partners
- Develop, implement and execute a partner communications and education strategy
- Develop co-marketing strategies with strategic partners to drive customer awareness and acquisition.
- Work collaboratively with the Marketing and Partnerships teams to enhance the growth of partnership marketing strategies (affiliate marketing, sponsorships, white labeling, etc.)
- Collaborate closely with the Sales org to ensure a strong alignment between Partner Marketing efforts and lead quality/quantity expectations
- Use data and insights to continuously optimise strategy and goals, from segmentation and targeting to creative and messaging
- Partner with the Marketing Ops Manager to track and report on performance, ensuring campaigns are measured accurately and consistently
Preferred Qualifications
- Experience in financial services, fintech and business-to-business organisations is particularly interesting
- Ability to prioritize effectively and ensure teams receive the support they need
- Commitment to personal and professional growth
- Understanding of diversity, equality, inclusion and belonging
