Skip to content
Demand Generation Manager – Digital
| Company | PayZen |
|---|
| Location | San Francisco, CA, USA |
|---|
| Salary | $130000 – $150000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior |
|---|
Requirements
- 5+ years of marketing experience in a fast-paced and/or startup environment, preferably in B2B SaaS or healthcare technology. Select agency experience can also be relevant
- Experience growing a database organically via multiple channels
- Proven ability to drive pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns
- Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
- Experience with tools such as Hubspot, Salesforce, Outreach, Google Analytics, and others to implement campaigns and measure success
- An analytical mindset with the ability to measure and report on marketing performance and ROI
- Excellent written and verbal communication skills, with an eye for detail
- A strong drive, work ethic, and results-driven operating style
- A high personal standard of excellence and a focus on doing things the right way
- A self-starter mentality and comfort with building and scaling programs in a high-growth, resource-conscious environment
Responsibilities
- Plan, execute, and optimize multi-channel digital campaigns (paid media, content syndication, email marketing, social media, and website) to drive demand, pipeline growth, and revenue across enterprise and mid-market segments
- Oversee paid search (Google Ads), paid social (LinkedIn), content syndication, and trade association marketing, ensuring they generate high-quality leads
- Own and optimize our email marketing strategy and lead nurturing programs to accelerate pipeline creation
- Track and analyze campaign effectiveness, optimizing for lead quality, pipeline contribution, and revenue impact. Collaborate with external agencies to execute paid media programs, leveraging A/B testing and continuous optimization to maximize ROI
- Work closely with the Sales Development and Sales teams to ensure successful campaign enablement, lead handoff and lead follow-up. Continually optimize lead scoring, routing, and feedback loops
- Partner with Content and Creative teams to develop high-performing marketing assets that resonate with key decision makers and drive engagement across the buyer’s journey
- Stay ahead of industry trends and best practices to drive innovation and maintain a competitive demand generation strategy
Preferred Qualifications
No preferred qualifications provided.
