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Senior Campaign Manager
| Company | YugaByte |
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| Location | United States |
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| Salary | $155000 – $180000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5-7 years of experience in B2B marketing, with a focus on outbound campaigns, lead nurturing, and demand generation.
- Experience managing paid third-party demand gen programs and evaluating ROI.
- Proven track record of driving engagement and pipeline growth through strategic, data-driven campaigns.
- Hands-on experience with HubSpot and Salesforce
- Strong understanding of buyer journeys, segmentation, and marketing automation best practices.
- Analytical mindset – comfortable with campaign metrics, reporting, running marketing experiments, A/B testing, and optimization.
- Excellent cross-functional collaboration skills – this role works closely with sales, marketing ops, and demand gen teams.
Responsibilities
- Own and execute outbound campaigns – Develop and launch multi-touch campaigns across email, paid digital (agency), and other channels to engage prospects and drive conversions.
- Build full-funnel marketing programs – Develop strategies that drive leads from top-of-funnel awareness to engagement and pipeline acceleration.
- Manage nurture programs – Design and execute automated workflows that educate, engage, and move leads through the funnel.
- Leverage intent signals to prioritize account-based engagement
- Optimize event follow-ups – Ensure seamless and timely follow-up with leads from trade shows, webinars, and hosted events.
- Manage paid third-party demand gen programs – Identify partners and oversee lead generation programs with external media partners, optimizing performance and ROI.
- Improve segmentation & targeting – Use HubSpot and Salesforce to refine audience segmentation, personalize outreach, and track lead progress.
- Analyze & optimize performance – Track campaign KPIs, identify opportunities for improvement, and continuously test and iterate for better results.
- Work closely with Sales & SDR teams – Align outbound and nurture efforts with sales priorities, refine messaging, and improve the lead handoff process.
Preferred Qualifications
- Experience marketing to technical audiences (developers, engineers, or database professionals) and community engagement is a plus but not required.
