Senior B2B Demand Generation Specialist
| Company | Mirakl |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree in marketing, communications, or related field
- 3+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
- Proven success in programs and project management
- Ability to work in a fast-paced environment with multiple stakeholders
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Detail oriented individual that takes initiative to define and improve processes
- Working knowledge of marketing automation, CRM, and advertising platforms. Hubspot, Salesforce, & 6Sense experience a plus
- Experience with marketing reporting
- Ability to travel when necessary; Periodic international travel required (Paris)
Responsibilities
- Assist in the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
- Marketing program execution, including email nurture campaigns, webinars, landing pages, digital events, digital advertising across platforms: Linkedin, Google Adwords, and 6Sense display retargeting, and 3rd party eblasts & cost-per-lead programs.
- Copy write marketing communications and demand generation materials including social media, emails, webinar descriptions, landing pages, banner advertisements, and Google ad copy
- Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
- Support campaign material creation in Canva
- Support launch and distribution of new content marketing assets, press releases, and customer announcements
- Closely track and analyze the effectiveness of marketing campaigns and programs
- Help manage vendor relationships and projects
Preferred Qualifications
-
No preferred qualifications provided.