Director – Growth Marketing

Director – Growth Marketing

Requirements

• 7+ years of growth marketing experience, preferably in SaaS, health tech, or benefits-related industries.
• Proven success in owning paid media strategies and executing high-performing campaigns without agency support.
• Demonstrated ability to oversee marketing resources, including direct management of a campaign manager and external vendors.
• Deep understanding of digital marketing channels, marketing automation platforms (HubSpot experience preferred), and performance optimization.
• Strong analytical mindset with experience in developing and managing marketing budgets and performance objectives.
• Strong ability to report on all growth efforts to highlight spend vs outcomes to the business.
• Excellent collaboration skills with the ability to work cross-functionally with sales, product, and leadership teams.
• Experience managing multi-million-dollar paid media budgets with a focus on optimizing CAC, LTV, and ROI.
• Proven ability to run integrated marketing campaigns with a mix of inbound, outbound, and paid channels.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM tools (Salesforce experience a plus).
• Excellent stakeholder management and cross-functional collaboration skills, with the ability to influence leadership and drive strategic initiatives.
• Hands-on experience managing paid execution.

Responsibilities

• Devise, execute, and own integrated multi-channel campaigns (email, digital, paid media, and nurture initiatives) tailored for Benefit Consultants, Employers, and Partners.
• Develop a comprehensive demand generation strategy with clearly defined messaging, metrics, budgets, and benchmarks aligned by business line and persona.
• Lead continuous A/B testing and conversion rate optimization (CRO) across paid media, landing pages, and nurture campaigns to drive pipeline efficiency.
• Own full-funnel performance tracking, including MQL-to-SQL conversion rates, pipeline velocity, CAC, and marketing-sourced revenue contribution.
• Develop and execute a robust paid media strategy across Google Ads, LinkedIn, Facebook, and programmatic channels to maximize acquisition efficiency.
• Own the paid media strategy, planning, execution, and optimization without outsourcing to external agencies.
• Develop, manage, and refine monthly and annual media marketing budgets, ensuring acquisition cost goals are met and optimized for performance.
• Manage direct relationships with media vendors, negotiating pricing and agreements to maximize ROI.
• Provide direct oversight to one dedicated campaign manager.
• Manage relationships with external vendors and partners, ensuring high-quality deliverables and performance.
• Foster a culture of experimentation, continuous learning, and performance excellence.
• Foster a test-and-learn culture, implementing experimentation frameworks to improve campaign effectiveness and customer engagement.
• Collaborate closely with the sales team to ensure seamless campaign execution from prospecting through to customer acquisition and advocacy.
• Use customer insights and data to inform campaign strategies and drive customer evangelism.
• Drive alignment between marketing, sales, and product teams to ensure unified growth strategies and revenue impact.
• Develop a strong feedback loop with sales, understand their needs, and develop sales enablement assets that align campaigns and sales outreach that will increase pipeline velocity.
• Understand sales stages and partner to help move opportunities through the deal stages to closed won.
• Manage monthly and quarterly reporting on all program activities, including key metrics such as conversion rates, pipeline contribution, CAC, LTV, and ROI.
• Identify trends, key pipeline catalysts, and opportunities for optimization.

Preferred Qualifications

• HubSpot experience preferred
• Salesforce experience a plus