Senior Manager Digital Marketing
| Company | Acadia Pharmaceuticals |
|---|---|
| Location | Princeton, NJ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Marketing or related field
- A minimum of 8 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena
- 6 years of digital marketing experience in the pharmaceutical or biotech industry
- Demonstrated experience building multi-channel marketing campaigns with a strong emphasis on digital
- Demonstrated experience in analyzing and deriving business insights from performance data for all relevant digital communication channels
- Demonstrated successes in one or more areas of marketing development, execution and measurement
- Demonstrated experience directing partner suppliers
- Demonstrated ability to work in a dynamic, fast-paced team-oriented environment
- Demonstrated ability to interface/collaborate with other departments to achieve business goals
- Demonstrated ability to effectively communicate issues and results within and across functional areas
- Able to make and prioritize process and resource decisions based on overall team needs
- Skilled at building effective relationships
- Ability to travel up to 30% of time
Responsibilities
- Contributes to the development of digital marketing strategy aligned to brand strategy
- Directs the user experience (UX) for marketing websites
- Evaluates and implements innovative technologies and tactics aligned with digital marketing objectives
- Executes the tactical plans and activities of digital strategy, including those supporting paid media
- Leads the implementation of an integrated cross-functional, omni-channel plan across digital channels
- Leads the development of social media strategy across consumer, patient/caregiver, and HCP audiences
- Leads updates to brand.com
- Leads updates to DSE.com
- Monitors website analytics and develops recommendations for subsequent DSE.com and brand.com releases
- Partners with Commercial Insights, Analytics and Operations to incorporate customer insights
- Partners with and supports cross-functional departments/colleagues like HCP Marketing, Patient Support Services, Commercial Operations, Sales
- Engages with AORs and supplier partners to drive tactical plan performance effectively and efficiently
- Develops and delivers presentations as needed to commercial leadership and other internal groups
- Participates in and adheres to MLR submission and review processes
- Coordinates, manages and monitors project budgets
- Adheres to all corporate policies and industry guidelines in a compliant manner
- Other responsibilities as assigned
Preferred Qualifications
- Healthcare and Consumer Marketing experience preferred
- An equivalent combination of relevant education and experience may be considered