Media Strategy & Operations Manager

Bachelor’s degree in Marketing, Communications, or a related field.
4+ years of experience in paid media or social media marketing
Strong experience in social and programmatic media
Proficiency in campaign management tools (e.g., Google Ads, Meta Ads Manager, etc.) and analytics platforms.
Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.
Excellent communication and interpersonal skills, with the ability to work cross-functionally.
Passion for innovation in digital marketing and a proactive approach to learning new trends.

Develop, implement, and manage paid media and social media campaigns across platforms such as Google Ads, Instagram, TikTok, Meta, etc.
Monitor, analyze, and optimize campaign performance to achieve KPIs such as ROI, CTR, and engagement rates.
Collaborate with the marketing team to create media plans that align with brand goals and target audience insights.
Identify and recommend new paid and social media opportunities to expand reach and impact.
Demonstrate a proactive and innovative mindset, thinking outside the box to develop and execute creative strategies that achieve and exceed marketing goals.
Ensure campaigns are launched on time and within budget by maintaining streamlined processes and communication.
Manage relationships with media platforms and clients.
Provide detailed reports on campaign performance, insights, and actionable recommendations.
Use analytics tools such as Google Analytics, Meta Business Suite, and third-party platforms to measure success.
Partner with creative teams to ensure ad assets are compelling and on-brand.
Act as the subject matter expert for paid media and social, providing guidance to team members and stakeholders.
Stay up-to-date with industry trends, emerging technologies, and best practices in media planning and buying.