Media Strategy & Operations Manager
Company | Moonbug |
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Location | Los Angeles, CA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4+ years of experience in paid media or social media marketing
- Strong experience in social and programmatic media
- Proficiency in campaign management tools (e.g., Google Ads, Meta Ads Manager, etc.) and analytics platforms.
- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.
- Excellent communication and interpersonal skills, with the ability to work cross-functionally.
- Passion for innovation in digital marketing and a proactive approach to learning new trends.
Responsibilities
- Develop, implement, and manage paid media and social media campaigns across platforms such as Google Ads, Instagram, TikTok, Meta, etc.
- Monitor, analyze, and optimize campaign performance to achieve KPIs such as ROI, CTR, and engagement rates.
- Collaborate with the marketing team to create media plans that align with brand goals and target audience insights.
- Identify and recommend new paid and social media opportunities to expand reach and impact.
- Demonstrate a proactive and innovative mindset, thinking outside the box to develop and execute creative strategies that achieve and exceed marketing goals.
- Ensure campaigns are launched on time and within budget by maintaining streamlined processes and communication.
- Manage relationships with media platforms and clients.
- Provide detailed reports on campaign performance, insights, and actionable recommendations.
- Use analytics tools such as Google Analytics, Meta Business Suite, and third-party platforms to measure success.
- Partner with creative teams to ensure ad assets are compelling and on-brand.
- Act as the subject matter expert for paid media and social, providing guidance to team members and stakeholders.
- Stay up-to-date with industry trends, emerging technologies, and best practices in media planning and buying.
Preferred Qualifications
- Experience in the digital marketing
- Prior experience as a buyer or planner in the advertising space
- Certification in Google Ads, Google Ads Manager or other relevant platforms.
- Entertainment experience is a plus.