Growth Marketer
| Company | Wing Assistant |
|---|---|
| Location | Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level |
Requirements
- 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
- Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.
- Experience building or optimising landing pages with CRO best practices
- Experience using AI tools such as ChatGPT, Claude, etc.
Responsibilities
- Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
- Research keywords, create campaigns, manage bidding strategies, test creatives
- Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
- Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour
- Build, test, and optimise landing pages (Framer experience strongly preferred)
- Implement A/B tests and multivariate tests to improve conversion rates
- Track behavioural data using tools like Hotjar, GA4, Posthog, or similar
- Work closely with the SVP of Marketing on new go-to-market strategies
- Ideate and execute scrappy growth experiments – if something might work, you’ll try it
- Own and drive special projects across lifecycle, funnel optimisation, or community
- Support hiring and onboarding of new marketing team members
- Fill operational gaps across SEO, lifecycle, or comms as needed
- Build repeatable systems and documentation to enable scale
- Ideally, you’re capable of producing and testing basic creatives
- Strong written English and copy instincts – can iterate on landing pages and ad copy
- Assist with influencer outreach, co-marketing, and affiliate testing
- Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
- Help shape the narrative across touchpoints, working closely with product and content
Preferred Qualifications
- Ideally: startup or high-growth company background
- Ideally, have experience working on marketing for SaaS tools and/or AI products
- Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma
- Bonus: experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar), influencer outreach/campaigns