Social Media Manager

Social Media Manager

Requirements

• Bachelor’s Degree or equivalent experience in Communications, Advertising, Journalism, English, PR or related field (preferred)
• 5-7 Years proven experience in social media, content development, digital marketing, or related field, with a focus on both brand awareness and demand generation.
• Experience managing social content, working with agency partners, and collaborating with brand teams.
• Background in social media strategy, digital marketing or social/digital/media agency experience preferred.
• Ability to travel up to 25%

Responsibilities

• Develops and executes paid and organic social media strategies for T-Mobile Fiber, optimizing creative across various social platforms to inform tactics and creative executions, including channels, placements, visual and copy continuity.
• Leads the planning, execution, and management of social media campaigns that drive measurable results aligned with business goals.
• Creates and manages content calendars that include organic, influencer and paid social creative.
• Builds campaign briefs that align with strategic goals and consumer insights to develop impactful social content.
• Analyzes and reports on campaign performance, tracking key metrics, front-end and back-end performance to refine social strategies.
• Collaborates with agencies, internal teams, and external brand partners to develop paid social creative.
• Stays up-to-date with social media trends, platform updates, and best practices to drive innovation and effectiveness.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Preferred Qualifications

• Background in social media strategy, digital marketing or social/digital/media agency experience preferred.