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Senior Media Strategist – Direct Response
| Company | Tubi |
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| Location | Los Angeles, CA, USA |
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| Salary | $80200 – $100000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree from an accredited university
- Strong understanding of digital media and direct response ecosystems
- 3+ years of direct response media planning or sales experience in a related field or company with an understanding of digital and linear video
- Must have an interest in and aptitude for client services and/or media sales
- Highly organized and detail-oriented
- Experience handling multiple projects concurrently
- Ability to work autonomously in a fast-paced environment
- Ability to learn new tools and systems quickly
- Strong analytical skills and attention to detail
- Proficiency in MS Office suite (PPT and Excel required)
Responsibilities
- Take ownership of pre-sales strategy and planning, serving as the main point of contact for pre-sale work, and a liaison across the internal teams (Sales, B2B Marketing, Sales Ops, Account Management, and Research)
- Attend client meetings alongside Sales, being able to clearly speak to Tubi’s offerings, capabilities, and value proposition in the streaming marketplace
- Serve as a strategic partner to Account Executives on their assigned book of business. Support sales in preparation for client meetings, presentations, and events.
- Become an expert in Tubi’s ad product offerings, and utilize the offerings to develop media plans that meet an advertiser’s brand goals and objectives
- Conduct research on Tubi’s audience and data using both internal and external tools, analyzing Tubi’s audience behavior and platform performance, then using research to craft strategic, insight-led stories that clearly articulate Tubi’s audience differentiators to support advertiser planning
- Provide guidance to junior team members, including Media Planning Specialists and the rest of the DR support team, delegating work appropriately based on skill and workload, and be able to deliver constructive, actionable feedback to support professional development and ensure high-quality execution
- Identify opportunities to improve process efficiencies in the DR quote to cash process and help the rest of the DR team implement those efficiencies
Preferred Qualifications
No preferred qualifications provided.
