Executive Director – Talent Social Marketing
| Company | Sony Pictures Entertainment |
|---|---|
| Location | Culver City, CA, USA |
| Salary | $150577 – $195750 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Proven success working with high-profile talent and their representatives in the film, television, or entertainment industry.
- Deep knowledge of social platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, Threads) and how celebrities strategically use them to engage audiences, shape narratives, and drive promotion.
- Demonstrated ability to guide and support talent in leveraging their unique digital voice to amplify studio campaigns.
- Strong creative instincts and a sharp editorial eye for what performs socially, especially within the entertainment and pop culture space.
- Exceptional communication, negotiation, and interpersonal skills—must be highly collaborative and comfortable liaising with multiple stakeholders.
- Ability to remain calm under pressure and manage multiple projects simultaneously in a fast-paced environment.
- Discretion, diplomacy, and the ability to build trust with talent and internal teams.
Responsibilities
- Act as the primary point of contact for talent and their representatives (agents, managers, publicists) from project announcement and production through the full marketing campaign lifecycle.
- Serve as a creative and strategic partner to talent, offering support and ideas for bespoke content that extends beyond the film—such as social trends, challenges, personal stories, and fan engagement opportunities aligned with campaign goals.
- Collaborate directly with talent and their representatives on all content launches, social media calendars, and posting strategies.
- Maintain a proactive content pipeline by delivering platform-optimized social assets in a timely manner, ensuring alignment with best practices and campaign objectives.
- Oversee content capture or coordination for talent social initiatives during on-set production, press tours, junkets, and special content shoots.
- Develop and present a range of topics to the Worldwide Digital Marketing team as well as other internal and external audiences.
Preferred Qualifications
- 7-10 years of relevant experience in talent relations, digital/social media marketing, influencer marketing and strategy, entertainment marketing, or a related field.
- Bachelor’s degree or higher