Associate Director Media Excellence
| Company | Azurity Pharmaceuticals |
|---|---|
| Location | Raleigh, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- BA or BS degree (MBA or advanced degree a plus)
- Minimum of 6-8 years of pharmaceutical/biotech and/or life science related digital marketing experience (Agency experience welcome)
- A minimum of 5 years of experience in media strategy and planning
- Experience working with digital agencies and offshore internal and external partners
- Deep understanding of DTC and HCP media landscapes, including omnichannel planning and execution
- Proven ability to lead cross-functional teams and manage complex projects in a regulated environment
- Strong analytical skills with experience in media performance measurement and optimization
Responsibilities
- Lead the development and execution of omnichannel media strategies to achieve brand and corporate goals.
- Manage the media agency AOR and overseeing the work of one media manager to ensure effective media buying and campaign execution.
- Driving innovation in media strategy while ensuring compliance with pharma industry regulations, fair balance, internal standards and best practices.
- Analyze campaign performance and deliver actionable insights to optimize ROI and inform future investment decisions.
- Partner with brand teams to understand and support brands strategic imperatives.
- Foster seamless collaboration between marketing and PMRC to ensure a cohesive and unified approach to media related content and tactics.
Preferred Qualifications
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No preferred qualifications provided.