Product Manager – Consumer Platform
| Company | MasterClass |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA |
| Salary | $145000 – $170000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 5+ years of experience in product management with a proven record of driving high-impact initiatives.
- Experience working on consumer-facing products.
- Metrics-driven mindset, with a strong track record of using data to guide decisions, prioritize work, and measure impact.
- Proven ability to lead projects focused on raising the bar for Craft and Quality, improving UX in core experiences like casting and playback.
- Experience with Personalization strategies that make digital experiences feel smarter and more relevant to individual users.
- Experience designing and running A/B tests and experiments to optimize user flows, drive growth, and validate hypotheses at scale.
- Familiarity with monetization or upgrade flows, including surfacing value at key moments to improve conversion to higher-tier plans.
- Bachelor’s degree (degrees in engineering / CS is a major plus).
- Knowledge and passion for education, online experiences, and brand.
Responsibilities
- Own product initiatives contributing to growth, activation, retention, and referrals.
- Collaborate with cross-functional partners to define roadmaps, priorities, and success metrics.
- Write detailed product specs, define edge cases, and support agile development workflows.
- Coordinate with marketing, operations, and support teams to ensure a smooth go-to-market.
- Monitor product performance, run A/B tests, and use insights to iterate and improve.
- Maintain high standards for product quality, user experience, and brand alignment.
Preferred Qualifications
- 3–5 years of product management experience.
- Strong technical foundation.
- Passion for building exceptional consumer-facing products.